5/5 Update :
We’re considering purchasing a bike directly from a shop or brand to serve as the raffle prize (donated bikes are always appreciated). We’re looking for a bike that retails for at least $5,000, with the Coalition covering up to 35% of the MSRP. Everything else outlined in the Bike Raffle Partner Proposal still applies, including our preference for a prize that allows the winner to choose their frame size.
Bicycle Coalition Fundraising Raffle
We’re continuing the success of our 2024 raffle and making this an annual fundraiser to support trails, biking, and deepening our work in the Valley. We will invite our community to participate in the raffle to increase their support and engagement in our movement.
The Shenandoah Valley Bicycle Coalition is seeking a generous bicycle brand (or business) as a partner for our Bike Raffle Fundraiser, our most significant fundraising activity this year. Proceeds will support our mission to increase trail access and make biking and walking safer and more accessible throughout the Valley.
In return, the partner brand/business will be prominently featured in our Raffle marketing materials and messaging. A specific frequency can be discussed if/as desired.
A Story of Impact
Along the way, we’ll share how we’re working to build better communities in the Valley through trails, biking, and walking. We’ll tell the stories of the people who make it possible, the trail projects on the horizon, and the work being done to ensure more people can bike and walk as part of their daily lives.
Our 2024 raffle raised $15,000 for better trails and biking. You can view the 2024 raffle here.
Our goal is to raise $20,000 from the raffle to fuel our work and programs in the Valley.
How will the Raffle be Promoted?
Promotion will include listing on our website, mentions in email newsletters, plenty of mentions through our social media channels, direct text messages to subscribers, printed materials at local businesses, and in-person events.
We also firmly support independently owned bicycle retailers. Promotion of the raffle and delivery of the grand prize can be done in close coordination with a designated local bike shop that is (ideally) a current brand dealer or a local bike company.
We seek a partner who is invested in the importance of trails, public lands, and outdoor recreational opportunities that benefit our economies and communities.
Timeline for 2025 Raffle
- March-April: Finalize the brand and bicycle for the raffle
- Mid-May: Launch the raffle and begin selling tickets
- End of June: Wrap up the raffle and select a winner
Bicycle-Related Business Expectations
As the premier brand/bike shop partner for the 2025 Coalition Bike Raffle, your company will agree to, at a minimum:
- Provide the Coalition with an in-kind bike donation to be the Grand Prize in the Bike Raffle.
- We aim for a complete bicycle package with a retail value of at least $5,000
- Ideally, the raffle winner can select a size option.
- Have the opportunity to host an in-person ride or event co-branded with the Coalition and the raffle.
- Promote the Raffle through your company’s online channels throughout the raffle.
- Attend Coalition events as available and interested as a brand partner.
- If applicable, work with the designated local bike shop to coordinate delivery of the Grand Prize.
- Provide the Coalition with logos and digital assets of the bike, brand, and brand identity.
Timeline for 2025 Raffle
- April-May: Finalize the brand and bicycle for the raffle
- Late May: Launch the raffle and begin selling tickets
- Raffle will be prominently displayed and featured at our booth for Redwing Roots Music Festival
- End of June: Wrap up the raffle and select a winner
How will we select a partnership for 2025?
We will base our decision on the proposal we deem will best support our mission and best position the raffle for success.
Proposal Guidelines
Proposals should include an acknowledgment that your brand can fulfill the minimum expectations above, any additional ways your company would help us achieve a successful Bike Raffle, and supporting rationale as to how and why our partnership would be mutually beneficial for both the Coalition and your company.
About the Shenandoah Valley Bicycle Coalition
The Shenandoah Valley Bicycle Coalition is a nonprofit organization formed in 2007 through the merger of the Shenandoah Mountain Bike Club and the Shenandoah Valley Bicycle Club. The Coalition has led the region in advocating for active transportation, access to trail-based recreation, and the development of safe places to walk and bike. Our core work areas include Trail and Active Transportation Development, National Forest advocacy, and Community Outreach to grow our network.
Our mission is to lead the development of an innovative regional recreation and transportation movement that places trails, bicycling, walking, and active transportation infrastructure at the core of inclusive, vibrant, and healthy communities. The Coalition primarily focuses on three counties, Augusta, Rockingham, and Shenandoah, along with the towns and cities within those counties.
We are committed to an equitable Coalition that works to improve biking and walking for everyone. The Coalition is also committed to our Justice, Equity, Diversity, and Inclusion plan to ensure the outdoors and biking/walking genuinely benefit everyone while expanding access for underserved communities.
